Get your free guide to transforming your customer replies with empathy

Learn simple techniques for writing clear and human emails that satisfy your customer and keep them loyal to your business.

Resolve complaints first time

Research shows that 91% of unhappy customers will avoid doing business with you again. But resolve their complaint and leave them satisfied, and they’ll do business with you again 70% of the time*.

So turning unhappy customers back into happy ones is one of the most important things an organisation can do.

Doing this comes down to writing with empathy.

And this same so-called 'soft skill' can also work wonders for your other business relationships – whether that's with clients, colleagues or employees.

Displaying empathy can even boost sales – L'Oréal salespeople hired for their empathetic skills sold $91,370 more than its other sales agents in a single year.

Empathy's a powerful thing. Start writing with it today.

Get our free guide on how to write with empathy and we’ll also send you a link you can share with your team.

Improve customer loyalty and create fans

See the benefits throughout your business

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Empathy is not just for customer service – use the techniques to transform relationships with clients and employees, and even improve sales.

Keep your customers happy and coming back by making sure they feel heard and understood. Turn customers into advocates, who'll tell friends, family and colleagues to bring you their business too.

Connect with customers and clients and build your business relationships

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Emphasis' business-writing training is trusted by 1,000+ clients – and 80,000+ professionals – worldwide

Empathy's a powerful thing. And you can get our free guide to discover how to write with empathy today. (We’ll also send you a link you can share with your team.)

Connect with customers and clients and build your business relationships

* Research by Lee Resources International, Inc.